Project – Develop a unique privacy panel to hide unsightly restaurant equipment.
Challenge – How to cost-effectively transform these panels into a brand-building opportunity for Pizza Hut®.
Schult Solution – Schult accomplished the privacy by applying a frosted vinyl treatment to Plexiglas and added branding by engraving the Pizza Hut® Express logo and artwork into the Plexiglas material. Completing the effect was the subtle use of soft edge-lighting, accomplished by using fluorescent lighting (hidden in custom extrusion) from opposite sides of the panel. The resulting panel aesthetically masked unsightly equipment while offering Pizza Hut® another effective branding opportunity at the point of sale.
The Result – YUM! Brands has commissioned Schult to provide additional etched privacy panel solutions for their other restaurant brands including A&W® and KFC®.
