Client – TGIFridays®

Project – Develop a highly-visible restaurant logo sign for an exterior, shopping center location.

Challenge – Sign needed to be highly visible to stand out from other eating choices.

Schult Solution – We designed a backlit sign using the ARTLITE process that added subtle halos and 3-D highlights to the logo, providing a vibrant beacon for the brand. When the Schult install team showed up to place the sign, an alteration was made on the spot to overcome a miscalculation from the original construction drawings.

The Result – TGIFridays® has added Schult’s high-visibility, unique exterior logo signage to their repertoire. Since then, TGIFridays® has entrusted Schult with 3-D signage at their headquarters and the Dallas-Fort Worth airport.