Client – Regal Entertainment Project – Develop an exterior poster case to reproduce the lighting effects from a previously developed Schult Art Deco interior poster case design. Challenge – Clients liked the visually-unique interior Art Deco design, with its illuminated Plexiglas topper and upward-flood lighting effect.  Regal, as well as others, attempted to take this unique look outside their theatre. Schult Solution – Schult process engineers reproduced a weather-ready Art Deco sign substituting metal elements for the Plexiglas components. Within months, prototypes were up at Regal. The Art Deco effect outside their theatres effectively withstood Mother Nature. The Result – Regal had a brand-differentiating poster case look inside and out.